A new day for safety
Reinvigorating a brand with style and attitude
The BrandX Safety (BrandX) mission is to make safe, stylish and reliable safety glasses designed to go from work to play. With that in mind, BrandX leadership asked Triton to join the team and inject emotion and life to the brand.
Insights
Deliverables
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Logo / wordmark; Voice and persona; Define graphic assets: Fonts, color palette, custom graphic treatments, etc.); Identity systems: Business card, stationary, envelope, other day-to-day business material
Recap
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BrandX Safety (BrandX) was at a classic crossroads and it was time to look at the brand. And it was a perfect time to do it, as the product was (and is) strong, the sales team was in place (but feeling less than enthusiastic) and the market was ripe for a BrandX assault. By reviewing the current promotional situation, evaluating the market landscape and workshopping with leadership, dealers and end users, Triton created a strong, memorable mark and applied it consistently and strategically across all customer touchpoints.
Thoughts
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It's all about the X. That big, bold bright mark is memorable and will differentiate in a crowded market. As the full logo is used—and brand recognition is strengthened—the X will be used more and more on it's own and become synonymous with the quality and persona of BrandX Safety.
A fully responsive site is a must have. If your site doesn’t render on all screens, your online credibility will erode and your brand will suffer.
Insights
Deliverables
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User Experience Design, User Interface Design, Photography, Copywriting, SEO
Recap
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Built on the existing platform, Triton reengineered the User Experience (UX) to help visitors to the site access product in an intuitive way. With the UX flowing better, the User Interface (UI) was reskinned with the updated branding creating a much better customer facing experience for the product.
Thoughts
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Although limited by the technical capabilities of the platform that the site is built on, Triton and BrandX are learning from how the site is being used. With all that data and additional brand insights developed over time, a newer more robust site is planned in the upcoming year. In the mean time, Dealers of the product are responding positively and as a direct result, orders are up, sales are increasing and the future is bright for the brand's online footprint.