75 Years old ... time for a refresh
Rebrand of a 75-year-old industry-leading painting company
At Soep Painting Corp. you will see the difference in their culture and gets results that speak volumes. They are very passionate about what they do and how they do it. Soeps goal is to clearly stand out as their client’s most trusted commercial and industrial painting and specialty services contractor. The relationships they’ve formed have stood the test of time because Soep highly regarded by their clients as the most important business partners.
Insights
DELIVERABLES
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Brand Identity + Development (stationery; business cards; notepads), Logo development (updated fleet of trucks with the new logo and tag line), Website, Qualifications Package Brochure, Informational graphics, Advertising Specialties: t-shirts, hats, bags, frisbees, polo shirts, sweatshirts, safety vests, water bottles, Photography, Signage, Strategy
RECAP
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Triton Communication rebranded SOEP, a 75-year-old company, which is well established in New England as the premier commercial, industrial painting, and specialty services contractor. SOEP is very passionate about what they do and how they do it. With that in mind, Tritons' number one rebrand goal was to accelerate their brand ascension within the industry and bolster its employee retention and attract new, young, and energetic talent. Co-workers aren't just co-workers; their family.
THOUGHTS
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Inspired by what SEOP does, we created a design that was clean and crisp. The fluid curves in the logo were meant to mirror soft paint strokes. The deep blue color was inspired by words such as strength, trust and dependability—traits that are ingrained in the SOEP way of doing business. The logo creation and design materials were truly an extension of SOEP's identity and subsequently the logo was prominently displayed on t-shirts, hats, bags, frisbees, polo shirts, sweatshirts, safety vests, and water bottles.
