Commercial Real Estate Services
A re-brand that fits
Venture Retail Partners is a boutique Retail Real Estate Advisory Firm serving greater Boston and the Northeast. With their in-depth understanding of the retail marketplace, local market expertise, and focused small team approach, Triton brought to life a new look to the brand, that supports VRP’s unique client-driven service.
Insights
DELIVERABLES
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Identity Rebrand (stationery; business cards; envelope; pocket folder), Website, Leasing Marketing Flyers, Brochure Design, Offering Memorandums, Informational graphics, E-Blasts
RECAP
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Triton Communication created a rebrand for Venture Retail Partners (VRP) with a more robust and recognizable industry brand. VRP is a boutique real estate advisory firm with an in-depth understanding of Boston's retail marketplace and throughout New England. The old brand was antiquated and had a dated look, and Triton injected some life by bringing it into a more contemporary 21st-century esthetic.
THOUGHTS
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For branding purposes, we wanted a logo with a strong and supportive brandmark so it could be used on it's own. We looked at color as heavily as the design elements. The logo needed to communicate strength, trust and dependability and we landed on a clean and crisp blue and white. The logo, together and as separate elements, also needed to be recognizable from near and far—for printing on marketing materials and showcasing on leasing signage.
A fully responsive site is a must-have. If your site doesn’t render on all screens, your online credibility will erode and your brand will suffer.
