The Porter Del Ray
Come home to the good life
A life without compromise
Steps from the Braddock Road Metro, minutes from Mount Vernon Avenue, The Porter Del Ray brings you the best of all worlds. A vibrant location, where big-city convenience meets historic, neighborhood charm. A vivacious, pet- and family-friendly community, where everything is walkable, and neighbors know your name. A virtual playground, where open green spaces, parks, and pathways are right outside your door. And indoors, a luxurious retreat, where exclusive amenities makes every day feel like a getaway. So say goodbye to the ordinary. At The Porter, the good life awaits.
Insights
Deliverables
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Brand Identity and Development: Logo and wordmark, voice and persona, brand guidelines including fonts, color palette and custom graphic treatments; Collateral: Business card, stationary, envelope and other day-to-day business materials; Responsive Website Design and Development.
Recap
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TRITON worked with Bozzuto, the leasing and management team, and ownership on The Porter Del Ray when it was just a vision. Today it’s an established high-end apartment complex in Del Ray, a city outside of DC and one of the most sought after communities in northern Virginia. TRITON created the brand strategy, defined its personality, and established comprehensive brand guidelines. These guiding principles were woven into the design of the website and all marketing materials used to promote the building.
Thoughts
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One of the few apartment communities situated near the metro, it was important to create a brand that would attract the right audience — young professionals who were active, social, and interested in joining a convenient and beautiful community with many unique amenities.
