CitySquare Redevelopment

This communications project included a robust media strategy focused on communicating the ins and outs of the complex, multi-million dollar CitySquare II Redevelopment project with the Worcester community. This also involved the management of a successful partnership between the investor and the developer.

Insights

DELIVERABLES
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Communications Strategy and Planning, Media relations, Government relations, Community relations.
RECAP
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Working closely with Hanover Insurance Group/Opus Investments and Leggat McCall Properties we managed communications and community relations for the CitySquare II redevelopment project, which was a $565 million public-private partnership to redevelop 20 acres in downtown Worcester, MA. It was the second largest of its kind in New England.
THOUGHTS
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In its 10th year, the project has infused Worcester’s economy with roughly $90 million of public investment; generating $298 million in private development. The project continues today with planning to redevelop the two remaining parcels.

let’s do this