CitySquare Redevelopment

This communications project included a robust media strategy focused on communicating the ins and outs of the complex, multi-million dollar CitySquare II Redevelopment project with the Worcester community. This also involved the management of a successful partnership between the investor and the developer.


Communications Strategy and Planning, Media relations, Government relations, Community relations.
Working closely with Hanover Insurance Group/Opus Investments and Leggat McCall Properties we managed communications and community relations for the CitySquare II redevelopment project, which was a $565 million public-private partnership to redevelop 20 acres in downtown Worcester, MA. It was the second largest of its kind in New England.
In its 10th year, the project has infused Worcester’s economy with roughly $90 million of public investment; generating $298 million in private development. The project continues today with planning to redevelop the two remaining parcels.

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